Want to know more about Instagram?
Dive into 30 Instagram facts, with up-to-date 2019 information about how Instagram is used throughout the world.
Discover insights about one of the most popular social media platforms in the world, including demographic data, major developments, net worth, usage statistics, current leadership, market share, and more.
1. There are 1 billion active monthly Instagram users as of 2019.
2. Instagram officially launched in 2010 as an iPhone app. Within one month, it gained 1 million users (comparatively, it took Foursquare and Twitter two years to reach the 1 million user milestone).
3. 33% of the most-viewed Stories are from businesses.
4. 200 million Instagram users visit at least one business profile every day, and 80% of accounts follow a business on Instagram.
5. There are 25 million businesses on Instagram.
6. 89.5% of Instagram photos are posted normally with no filter (at least from Instagram) added at all. (That’s one of the most surprising Instagram facts on this list!)
7. For photos that do include an Instagram filter, Clarendon is the most popular filter, followed by Juno, Ludwig, Lark, and Gingham.
8. So far, the most-used hashtag of 2019 is #love.
9. In celebration of Pride Month in June, Instagram turned the rings around stories into a rainbow if the stories included a pride-related hashtag.
These are some basic facts about Instagram.
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